Did you know if you send a designer your logo in jpeg format, you are setting yourself up for disappointment?

Why you ask? Jpegs are a poor quality for your logo, don’t use them. Jpegs for logos come with this horrible white background and makes your logo a nightmare to work with.

Make sure your logo is a vector format logo. Vector means it is created from paths, making your logo scalable to any size. This allows the designer to put your logo on top of any background, add outlines or drop shadows to create a more popping effect. Formats for vector logos are PDF, EPS and AI. Ask your designer for these formats.

PNG is an alternative to a jpeg as long as it has a transparent background, but it is NOT vector and is a poor version of your logo just like the JPEG.

 

Logo as a JPEG

Logo as a Vector